I admit it, I was excited that Trader Joe's was finally opening a store in Madison. Quality food for cheap, what's not to love, right? Well now I've been and I think the only thing I'll go back for is the pound block of dark chocolate for about $4. I knew they wouldn't be supporting local foods but I hadn't really thought about the fact they don't really support cooking per se. Most of the stuff is processed and sold under their Trader Joe's label. That's fine, I'm all for the convenience of buying a bag of frozen shelled edamame but the item that really made me mad was the "instant" miso soup. How much more instant can miso soup be? Heat some water (I think you are not even supposed to boil it), stir in some miso and maybe add some green onions and tofu cubes if you're feeling fancy.
Why not work on packaging some really tasty cassoulet instead of taking something that's already easy to make and jacking up the price for your benefit alone? Every generation our knowledge of food and cooking diminishes and Trader Joe's is not helping.